I have great pleasure in announcing a new program called Zero to 100 – Matrix Growth Academy. This program is my response to what so many of you have been asking for: a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine.
So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes.
Conventional wisdom has it that when you find product market fit, you’re ready to start scaling and hit the gas. While this works very well for consumer focused companies, it doesn’t work for B2B startups.
Founders are often surprised that when they turn up the spend in sales and marketing, sales don’t grow. That’s because there is an important missing step that hasn’t been clearly articulated that’s crucial for success. We call this gap the Search for a Repeatable, Scalable, and Profitable Growth process. While finding product/market fit has been well covered in The Lean Startup and subsequent movement, there hasn’t yet been a curriculum created to cover this gap.