In this entrepreneurial world luring a client is very easy with attractive offers but after the client is on board maintaining the same pace and performing the deliverables as per commitment is very important. you can under commitment and over perform but you cannot underperform. So before committing to the client it’s very Important to Know ‘The Client’.
Why is it important to know the Client :
• In knowing the client in and out helps in building the right customer relationships which is essential for any organisation. It not only increases trust and loyalty, which will result in more repeat business, but also can lead to customers recommending us to their friends or colleagues.
How Identifying the right needs of the client helps :
• Both listening and asking the right questions is very essential. After identifying needs, always checking for some additional or related needs. Use your knowledge and experience to identify and present the right services and solutions to meet the clients’ needs.
Client satisfaction :
• plays a very important role within the business. Not only is it the leading indicator to measure client loyalty, identifying unhappy clients, reducing churn and increasing revenue; it is also a key point of differentiation that helps you to attract new customers in competitive business environments.
To build long lasting relationships with your clients these tips help a lot :
1. Focus on Exceptional Communication. Timely, efficient communication should be a priority.
2. Maintain a Positive Attitude.
3. Acknowledge Your Client as an Individual.
4. Share Knowledge.
5. Be Open.
6. Exceed Expectations.