Mr. Sumo Banerjee, at the beginning highlighted two aspects. One, about the Top Most Decisions and two, about his role and approach in the context of Premiumisation.
At the beginning he unfolded in simple words the explication of the Brand – Experience – Idea –Insight Process for the understanding of the audience. A brand is built on Experience. Experience is resultant from Ideas. And Ideas originate from Insights.

While explaining the very Need of Brand, Mr. Sumo Banerjee highlighted three key aspects a top ranked decision maker need to understand. Brand is an Asset of the Present Business. It is Security for Future Business and lastly, it symbolizes customer / product Demand. He as well emphasized that Brands add value in three dimensions. Brands Create Difference, Brands Amplify Difference and Brands Glorify Difference.

Mr. Sumo Banerjee’s elucidation on understanding the process to identify and distinguish between the Brand Purpose and Brand Challenge leading to Cornerstone of Strategy was helpful to the top executives, entrepreneurs and owners of businesses.
His focus on conveying the assembly of Top Executives and Decision makers that one need to set the purpose called Brand Purpose. Brand Challenge steps in when customers have different understanding of the Brand. And Cornerstone of Strategy is pivot of Brand’s Approach to society’s common goal to add more value to business.

Overall the session brought in a refreshing perspective to the members to plan future business related branding strategy in a systematic way. What must be cornerstone of Brand Strategy so that the Brand Challenge is resolved was key take away. And that gave a broad understanding of what should constitute strategic elements of a Go-To- Market Strategy.

About TEN
TEN – The Enterpreneurs Network is a networking platform founded in 2010 with a commitment to provide an ecosystem for the business community that ensures not only profitability but help enterpreneurs beyond their domain expertise..

We at TEN believe that learning is a continuous process that keeps alive the inquisitive child in you.

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Business owners and senior working professionals are invited to attend his online session and gain insights into Industry Perspective of Union Budget 2021 for MSME.