Sumo Banerjee is an advertising strategic planner with more than two decades of experience. He has worked with some of the biggest multinational ad agencies in India and abroad. He is specialised in the advertising of FMCG products and the service industry. For the last one year he is consulting on premiumisation of brands based in Thane.

Digital medium offers opportunities for advertising which are not available in the traditional media. Most of them are available for free and they are highly impactful. The advertiser needs his intellectual capital, rather than his ad budget, to do such advertising. It is important to keep in mind that there is no need to shun the traditional route. This type of advertising is a fantastic add on to a regular advertising campaign. Through extreme discipline, time tested methodologies, and strategic thinking, the advertiser can even convert these non-traditional methods into his mainstay of customer communication.

Who Should Attend:
Primarily SME’s who market their own product or service brand to a large number of customers. Your business model could be B2B or B2C, but your target customers should be more than a few hundred in number.

About TEN
TEN – The Enterpreneurs Network is a networking platform founded in 2010 with a commitment to provide an ecosystem for the business community that ensures not only profitability but help enterpreneurs beyond their domain expertise..

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Business owners and senior working professionals are invited to attend his online session and gain insights into Industry Perspective of Union Budget 2021 for MSME.