Trademark Law – Protect & Monetise your brand
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Dear Business owners / Professional
On Saturday, 28th Aug 2021, we had an important session for all business owners, entrepreneurs and consultants on Protect and Monetise Your Brand by Ms. Srishti Singhania, Senior Associate and Mr. Vanshaj Mehta, Associate at K Singhania & Co, a reputed South Mumbai Firm
28th Aug 2021 | 11:00 AM – 12:30 PM
Traditionally, branding was limited to the act of giving a company a distinctive logo or symbol to advertise its products and services. Most people assume that a brand is defined by a logo and colors but this simplification is reducing it to its basest element.
A good brand can be defined if it has following qualities,
- It gives products and services a Competitive Edge
- It allows your brand to have a Unique Personality
- It is a valued and appreciating Business Asset
- It leads to brand recall and Customer Loyalty
This session primarily focuses on importance of branding, how to leverage your brand and how to use your unique brand in order to prevent competition from copying your products and capitalizing on your success.
This unique workshop was for budding and established entrepreneurs and seasoned professionals to understand more about protecting your brand and subsequently monetizing your brand.
This session gives the tools you need to analyse where your brand stands and how you can proceed with respect to monetizing and protecting it.
Speaker Profile
Srishti Singhania, Senior Associate at K Singhania & Co
Srishti is a graduate of National Law University Delhi, and also completed the ‘Copyrigh X’ course offered by Harvard Law School. Ms. Srishti Singhania specializes in intellectual property rights, international commercial arbitration and mediation, corporate and commercial laws, and estate and succession planning, and has experience of about four years in her field.
She has been assisting and advising national as well as international clients in protecting and registering their intellectual property rights, especially trademarks, industrial design and copyright in the fields of pharmaceuticals, fashion and textiles, and fast-moving consumer goods with respect to their intellectual property rights.
Vanshaj Mehta, Associate at K Singhania & Co
Mr. Vanshaj Mehta is a specialized Intellectual Property Lawyer, graduated with a distinction from Institute of Law, Nirma University in 2018. He has also accredited a certificate from the World Intellectual Property Organization (WIPO) on Intellectual Property Rights and Madrid System for the International Registration of marks.
As a professional IP Lawyer, his practice focuses on trademark, copyright and design prosecution and enforcement matters, including oppositions, cancellation and litigation. He has also worked on prosecuting international applications filed through the World Intellectual Property Organization, and has prior experience in working on criminal enforcements for his clients. Vanshaj also practices law before various judicial and quasi-judicial bodies, such as district court, Delhi High Court and the Trade Marks Registry.
He was involved in obtaining an injunction for the German automobile giant, Bayerische Motoren Werke Aktiengesellschaft (BMW) against the proprietor of an Indian e-rickshaw manufacturer for using the mark DMW, which the court held to be visually and phonetically similar.
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